Nonprofit marketer extraordinaire Clover Frederick is giving a talk July 28 entitled, “Slacktivism: Turning Slackers into Activists.” I asked Clover to give me a preview of the talk, which she’ll deliver at the July luncheon of the excellent Lincoln Chapter of the American Marketing Association.
Clover is director of the nonprofit marketing network and Lincoln AMA’s Nonprofit Marketer of the Year. This is one of seven videos I’m featuring to preview her talk:
- What is slacktivism?
- What can a slacktivist turned into an activist do for a nonprofit?
- Are slacktivists just Generation Y people?
- How can a nonprofit use slacktivism to its best advantage?
- In engaging slacktivists, whom should nonprofits focus on?
- Today: What organizational capacity does a nonprofit need to use slacktivism to its best advantage?
- Tuesday, July 26: What else will you cover in your July 28 presentation?
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