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The high cost of seeking product perfection

Today I almost let perfectionism get in the way of improving my health.

I came across the Jawbone UP, an electronic bracelet that tracks your movements and displays fitness graphs and goals on your iPhone. It’s $99 and thus lies within that magical impulse purchase zone (for me, at least). So I almost impulse-purchased it, but then …

… perfectionism reared its purple head. Just moments ago, I was browsing with increasing glee UP’s drool-worthy features list. To wit:

  • Vibrating inactivity reminders. When I’m sitting too long and not taking breaks, as I am wont to do, it will gently remind me I should be taking better care of my spine, mind, and other important bits.
  • Sleep pattern tracker + sleep cycle alarm. It will track my thrashing and thus help me fine-tune my sleeping conditions, then wake me up at the proper stage in my sleep cycle around my target wake-up time (0520, baby).
  • Meal tracker. I can take pics of my meals and then the app will prompt me later to rate how I feel—so I can see which foods, at least from an energy perspective, are good for me. I’m betting the Bread & Cup pics w0uld be the most energetic.

I could go on, because the darn thing’s pretty cool, and remember, it’s only 99 bucks. A tee-niny investment that pays for itself in one fewer doctor’s visit later on for high blood pressure, heart disease, diabetes … the list goes on. But you know what else goes on? That perfectionist list in my head of what the Jawbone UP does not have. To wit:

  • Bluetooth. The UP syncs by plugging into your iPhone’s headphone jack. It would be so much cooler (so, um, perfect, one might say) if it synced via Bluetooth. Then it could do live coaching while you cycle/run/walk.
  • Heart rate monitor. You wear the thing right over one of your pulse points, for crying out loud.
  • Caffeine injector. It senses inactivity; it’s right over a vein; are you seeing the possibilities? (I. Am. Joking.)

… and so on. You know what? Those features (save, probably, the caffeine injector) are almost certainly coming in UP version 2.0. The perfectionist in me says wait; 2.0 will be so much cooler. But by that time, with technology advancing as it tends to do, there will be yet more potential cool features.

And I’ll be way more than $99 fatter.

 

 

 

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Coach Yourself to Career Success: Sept. 10, Council Bluffs, IA

I’m excited to present “Coach Yourself to Career Success” at the 2011 National Federation of Press Women Conference Sept. 10 at Harrah’s Casino in Council Bluffs, Iowa. The program blurb:

In this highly interactive session, professional coach John Fulwider will teach you five steps to reach your Big Hairy Audacious Goal, either with your current employer or after a career transition. With directions and templates from John, you and a neighbor will coach each other on declaring your Big Hairy Audacious Goal; writing a winning game plan; assembling a top-notch personal board of advisers; creating time for the future; and balancing work and life. You’ll leave the session with a list of specific, measurable, and achievable objectives you can start working on immediately—maybe even at this conference.

I’m in some outstanding company, including:

My sincere thanks to Stephanie Geery-Zink for the opportunity.

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Beth Kanter: Social media takes leadership, spreadsheets

Effective nonprofit social media outreach takes leadership and spreadsheets, says Beth Kanter.

A head and shoulders portrait of Beth Kanter.

Beth Kanter

Beth writes Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She spoke April 27 on the GuideStar webinar “A Conversation with Beth Kanter: Nonprofits and Social Media.”

Creating a social media culture at your nonprofit begins with leadership, Beth said. “You absolutely need leadership buy-in.”

Somebody in leadership then needs to “get out that spreadsheet.” In other words, have an editorial calendar. I’m adding to Beth’s words here: Communicate intentionally! Communicate with purpose. You increase your chances of doing that when you plan. (Nonprofit marketing consultant Clover Frederick has some thoughts here on what comes first, the marketing plan or the strategic plan.)

Planning takes SMART objectives. Beth repeatedly mentioned these; they’re Specific, Measurable, Achievable, Relevant, and Time-Framed.

Notice that measurement is built right in to SMART objectives—but be careful, because as Beth said, “There’s a lot of confusion between counting and measurement.” You should have a spreadsheet or some other tool recording measurements of your social media results. Beth suggests three outcome measures … Continue Reading…

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